We flip on the light where others can’t see.
Senior growth, marketing, and product strategy for founders who need clarity, speed, and measurable lift—now.
Trusted by industry leaders
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What We Do
Outcome-labeled services that focus on high-leverage moments and durable loops.
Fractional CMO Leadership
Strategic marketing leadership without the full-time commitment. Brand positioning, go-to-market strategy, and team alignment.
Outcome: Clear marketing direction & accelerated growth.
Growth System Design
Build the testing machine: clean data, tight hypotheses, and weekly decisions that compound.
Outcome: Predictable testing velocity & decision hygiene.
Leverage Architecture (Flywheels)
Find the few moves that create durable loops (not press spikes). Install, measure, and scale only what compounds.
Outcome: Sustainable growth mechanisms instead of press spikes.
Product Mechanics & Activation
Remove friction, sharpen aha, shape habit and revenue ladders.
Outcome: Higher activation, retention, ARPU.
Decision Docs & Proof
Clear narratives, ROI models, and readouts that earn decisions (decks included, hype excluded).
Outcome: Credibility that converts without hype.
Pragmatic AI in the Stack
Practical automation where it truly saves time.
Outcome: Faster teams, no gimmicks.
Who We Are
Meet the strategist and operator behind the switch.
Nick Kuzma
Fractional CMO & Growth Strategist
With over a decade of experience in marketing leadership, growth strategy, and product development, Nick currently serves as fractional CMO and growth advisor for venture-backed startups while helping of founders navigate from early hypothesis to measurable traction.
Previously a growth executive at high-impact startups, Nick specializes in building testing frameworks that turn market uncertainty into actionable insights—and marketing strategies that actually convert.
When he’s not designing growth systems, leading marketing strategy, or crafting decision frameworks, you’ll find him building his own startup.
Background:
- • 10+ years in marketing leadership and growth strategy
- • Former growth executive at venture-backed companies
- • Battle-tested in San Francisco and based in Portland, OR
Our Namesake
As a graduate student, Nick’s mom was deeply committed to her physics studies, often staying late at the library—so late that she’d formed the habit of turning out the lights on her way out. One night she flipped them off, a voice called from deep in the stacks, and she flipped the switch back on. That’s how she met Nick’s dad, also pursuing his master’s in physics.
For us, that light‑switch moment is both personal and practical: illumination that changes what you can see, reveals opportunity, and activates action.
What that means for founders.
You’ve also heard a call in the dark—market noise, a hunch in the data, conviction you can’t yet prove. Our work is to turn the light on: go deep into knowledge and numbers, surface what’s there, and guide decisive steps from hypothesis to traction.
Ready to turn on the light?
Book a Switch-On Session to discover what’s possible when you can finally see the path forward.
30-minute strategic conversation. No pitch, no obligation. Just clarity.